Huawei Wins the Best Consumer Electronics Brand 2016
The winners of “Best Brands 2016” were announced by The Service plan Group, Europe´s largest independent communications agency, jointly with GFK, the world’s renowned market research organization, at an awards ceremony taking place in Shanghai. At the event, Huawei was named “ Best Consumer Electronics Brand ”, beating other brands competing for the category including Apple and Canon. Huawei p9 Launched in Germany since 2004, the Best Brands was designed to recognize the most successful and powerful brands. The marketing awards were introduced in China in 2014, it was the first brand ranking in China to take a comprehensive view of the consumer’s opinions, evaluating it based on both emotional and behavioral factors – creating transparency and objectivity. Glory Zhang, Chief Marketing Officer of Huawei Consumer Business, delivered a keynote speech at the ceremony. In her speech she touched on important milestones in mobile history. She stated that a few days ago, Time Magazine ranked t...